DevmanExtensions: Tailor-Made Technological Solutions for OpenCart

What Did We Do Here? Well… What Are We Still Doing?

DevmanExtensions has allowed us to showcase much of our potential: from SEO, CRO, web design, and content marketing to inbound and email marketing. It has also demanded an extra effort since all the work has been carried out in English. We truly put the entire team to work. Let’s take a look at the insights.

But First, What Is DevmanExtensions?

Daring to define their brand, we can say they are true experts in developing extensions for OpenCart—and yes, they really are. They have over 10 years of experience in the market and have achieved official partner status with OpenCart. Their extensions are among the best on the market—and it’s not just us saying that: a quick look at their customer reviews shows an incredibly high satisfaction rate. But… can DevmanExtensions be reduced solely to OpenCart extensions? Absolutely not. They also offer highly customized web development services, mastering several of today’s leading technologies.

Now, Let’s Start with the SEO Audit

Before designing any marketing strategy, it’s essential to first understand all the issues and details of the website in question. We performed an in-depth analysis of DevmanExtensions, and as we always say, a properly executed SEO audit must cover all these aspects (which we explain in detail in one of our blog posts). Here’s what the process looked like:

1. Analysis of Indexability and Crawling
2. Assessment of Content Quality and Authenticity, keyword study, and alignment of keywords with the site’s displayed content, along with CTR (Click-Through Rate) analysis
3. Study of Inbound Links and Domain Authority
4. Performance and Usability Metrics Verification
5. Code and Structural Review
6. Competitor Analysis
7. Proposal of Solutions for Detected Issues and Creation of a Preliminary Marketing Strategy

Let’s Get Started with SEO

We found a site without a sitemap, without a robots.txt file—and that’s where we started. We worked on adjusting the HTML structures of the pages, fixing structured data snippets, eliminating toxic inbound links, and removing indexed pages that shouldn’t have been there. In short, it was a meticulous and demanding job aimed at achieving our goals.

We managed to restructure the site in a way that corrected all the errors identified during the audit. This enabled DevmanExtensions to start competing for highly competitive keywords in their market niche, such as OpenCart Extensions and OpenCart 4—keywords that were previously dominated by the OpenCart brand itself.

In addition to the above, we decided to capture leads through a TOFU (Top of the Funnel) strategy, creating an evergreen content blog to drive organic traffic to the site. We have developed valuable content that positioned DevmanExtensions as one of the leading providers of high-quality resources for the OpenCart community.

Let’s Talk About Local SEO

DevmanExtensions does not have a physical location where customers are served in person—their entire operation is conducted digitally.
At Lyarte, we had to think creatively.

We asked ourselves: Is it worth investing in Local SEO efforts? Undoubtedly, yes. We optimized their Google Business Profile to boost their reputation as a specialist development company and as a point of contact for OpenCart-related searches.

On their Business Profile, we implemented a publishing schedule using local search keywords, significantly increasing the profile’s impressions and interactions.

We must also highlight the usefulness of the Questions and Answers section we designed for the profile. It provides users with extensive information about their services, so by the time a user contacts the company, they are already much closer to the purchase stage. This shortens the client acquisition process and increases conversion rates.

You might think we’re going to skip over the reviews—but no way. The community built by David, CEO of DevmanExtensions, is one of the most loyal we have ever seen. The reviews left by their customers are filled with genuine enthusiasm: you can see not only the technical satisfaction with the products but also the excellent personal treatment David gives his clients—a distinctive hallmark of the DevmanExtensions brand.

Now, Let’s Move On to Email Marketing

As we mentioned earlier, the DevmanExtensions community was already large and friendly. David had nearly 8,000 email accounts registered in his database—completely untapped. You can probably imagine our reaction, right? So many people, untouched by the magic of email marketing, so much potential locked away in a drawer. We simply couldn’t let that opportunity slip through our fingers.

We took on the task of creating an email marketing system capable of turning that community into active members through email sequences—and ultimately into loyal, returning customers.

We created cart abandonment email sequences, welcome email sequences, a newsletter system, win-back sequences, nurturing sequences, and post-purchase thank-you sequences with review requests. In addition, we segmented the audience based on interests and characteristics. This helped us significantly increase both open rates and click-through rates.

Closing the topic a bit

The digital marketing strategy applied to the DevmanExtensions website is proving to be effective and is increasingly gaining ground in the digital space, positioning itself as a key reference in the OpenCart world.